All the latest from Cliove Organics Academy to you
Let's start by saying that we know you're a great hairstylist and deserve a million clients.
But how do you spread the word and get more customers to fill your chair?
With so much competition, it's hard to make your mark as a stylist, even if you are incredibly talented. This means that you need to develop strategies for people to know your name.
Your goal is not only to fill your reservation chair. It is to keep them constantly full of solutions for your community through the services provided by your brand. Unfortunately, most beauty schools don't teach you to exploit your name as an essential resource through marketing and personal branding. That's where we come in to complement!
Here is the proven strategy to impact your community by knowing yourself and getting more clients.
Brand your own brand
Branding helps build trust and ensure that people remember you when it's time to get a haircut. To get more customers, the most important thing you need to do is separate yourself from your competitors and impact your community with an innovative solution.
The hairdressing industry employs 1.4 million people.
This means you need to brand yourself and find out what makes you unique. Your brand must be included in everything you do, whether it's marketing, your logo, your business cards, and even how you dress and act.
What separates you from all the other hairdressers, even from others who work in the same salon?
And the unique solution that you offer as a stylist for the problems of your community.
That proposal that makes you unique and differentiates your services and products from others. That is your brand!
Everything that makes it up comes from you, which is why it is unique and unrepeatable. If you exploit it, you will differentiate yourself in the industry and make yourself known as a reference for those who connect with your brand and its services.
Remember, your brand must be included in everything you do. Whether it's marketing, your logo, your business cards, and even how you dress and act. Your community will connect with you, your services, and solutions; they will become customers who trust you as the solution provider of their needs.